PPC Specialist in Malta

PPC Specialist in Malta

Our client, a software developer is looking for a ppc specialist responsible for generating B2B leads through various Pay per click channels such as AdWords, Facebook etc.

Responsibilities:

Perform daily management and pay per click accounts on Google AdWords, Facebook, Bing and other search or social platforms
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Manage and maintain updates for large keyword lists
Provide creative copy suggestions and graphical ad templates
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep abreast of PPC trends
Being part of a small (but fast growing) team, you may be involved in areas outside of your main responsibilities, as needs and/or opportunities arise.

Required skills:

Minimum of 2 years’ experience running successful search & display ad campaigns (PPC)
Goal-driven personality with a strong desire to achieve
Strong analytical skills and experienced Excel user
Highly organised, possessing effective coordination, time management and interpersonal skills
Excellent written and spoken English


Desirable Skills:


Experience in sourcing and working with freelance contractors and agencies
Working knowledge of Google Tag Manager
Copywriting/editing experience