Director of Digital Marketing

Director of Digital Marketing

Our client is currently looking for a Director of Digital Marketing.

Responsibilities:
  • Manage, motivate and train and a team of digital marketing experts 
  • Handle recruitment for team expansion 
  • Report and Measure performance of all marketing campaigns, and assess against goals (KPI & ROIs)
  • Oversee budget of about €1m
  • Develop strategic plans for digital marketing to drive sales across channels, drive website traffic, increase customer engagement and brand awareness
  • Contribute and oversee to all important online marketing activity such as PPC, content marketing, SEO and all other areas
  • Ensure we continue to be at the forefront of digital marketing as a pivotal pillar of the company’s success  
  • Monitor competition practices 
  • Work closely with sales to coordinate campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Evaluate emerging technologies
  • Provide thought leadership and perspective for adoption where appropriate
  • Develop and implement marketing plans and projects for new and existing products
  • Monitor, review and report on all marketing activity and results
  • Oversee marketing budget & deliver marketing activity within agreed budget 

Skills and Experience Required:

  • at least 7 years of Digital marketing experience
  • at least 5 years of team management experience
  • Excellent written and spoken English