PPC Expert (Google AdWords)

PPC Expert (Google AdWords)

Our Client in the Finance industry is currently looking for a PPC Expert to join their team.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field
  • At least 2 years experience managing Paid Search campaigns (Google, Facebook, Yahoo/Bing) using optimization tools, while hitting defined CPA targets
  • Experience managing high budgets above $250k a month
  • Proven experience in Google Analytics
  • Google AdWords certified
  • Understanding of the mobile world – huge advantage
  • Excellent written and verbal communication skills + Excellent analytical skills
  • High level of Excel skills
  • high level of English

Responsibilities:

  • Build and Manage PPC campaigns - This includes analysis marketing activities and processes, campaigns effectiveness measurement, identifying and analyzing trends, profitability analysis, ROI analysis, risk assessment, follow-up on KPI, and more
  • Budgets planning including setting KPIs and objectives to support business goals
  • Manage and optimize PPC campaigns. (Search, display, mobile & paid social)
  • Keyword research, ad writing, data analysis and more
  • Constant exploration of traffic opportunities aiming at defined goals