Digital Marketing Specialist

Digital Marketing Specialist

Our client in the Finance industry is looking for an experienced,ambitious and determined Digital Marketing Specialist to join their team. The chosen candidate will work closely with various teams, such as design and developers to optimise digital marketing efforts.

Responsabilities:

  • Lead the strategy, development, execution and optimisation of paid digital efforts, including display advertising, social media advertising, mobile, SEM and SEO
  •  Supervise  PPC campaigns, Google Ads and other related tools.
  • Administer content, optimise for SEO / SEM and manage analytics for all digital-marketing related activities; including websites, social media sites, microsites and digital marketing campaigns
  • Analyse digital campaign data
  • Manage e-mail marketing efforts
  • Monitor ROI and KPIs
  • Recognize opportunities for applying new technologies, digital products and services to online campaigns

Requirements:

  • Be highly knowledgeable in PPC, Google Ads and other related tools.
  • Be self motivated, a self starter
  • Possess a degree or equivalent qualification in Marketing, Digital media or relevant field
  • Have a proven track record as in a similar role
  • Have Experience with visual communication principles
  • Have Excellent analytical and project management skills
  • Strong digital copy writing, content marketing, verbal and written communication skills
  • Have A good knowledge of SEO / SEM
  • Be fluent in Google systems such as Webmaster and Analytics
  • Have experience using e-mail marketing platforms
  • Have a strong ability to present digital marketing concepts
  • Be familiar with web design and content management systems, such as WordPress