Web Analytics Manager

Job: Web Analytics Manager

Location: Malaga

Analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers’ digital experience to meet business objectives.

Responsibilities:
• Help build and expand our cybernalytics practice.
• Identify, scope, propose, and manage the analysis and interpretation of clients' internal and external data to support business decision-making.
• Design and recommend appropriate analytic methodology, approach and tools.
• Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure
• Create, monitor, track and report appropriate web metrics versus established goals daily, weekly and monthly
• Recommend website changes based on insights drawn from site analysis and competitive drivers that improve overall performance, traffic and customer experience;
• Present statistical conclusions/recommendations and actionable insights.
• Perform statistical data analysis and modeling.
• Write POV documents for clients regarding the latest trends and developments in the web analytics area
• Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.
• Liaise with vendors


Requirements:
• 5-7 years experience in analyzing web data such as online traffic, click stream data, web usage statistics, log-based data collection, cookie-based and site landing page optimization; ideally with high-traffic e-commerce destinations
• Demonstrated marketing experience tracking campaigns, creating custom variables and performing funnel/fall-out analysis.
• Familiarity with best practices for analyzing user behavior online as well as general tracking set-up and data interpretation.
• Strong analytical background, demonstrating an ability to collect data, analyze trends, and identify key marketing insights
• Experience with Omniture implementations.
• Strong understanding of Internet marketing business models and metrics as well as competitive and consumer research principles, marketing analysis and statistical methods.
• Experience coordinating multivariate or A/B testing on live sites.
• Understanding of web architecture and technologies and their relationship to capturing traffic data for analysis.
• Experience with SQL and a strong background in math or statistics

please note, we can only reply to candidates who accurately match the above profile